We founded Onda Origins as a coffee roasting and sourcing company that's creating a new way of doing business. Because business has contributed to disparity and degradation across the globe, only business is powerful enough to reverse it.
The price of coffee paid to farmers is the same as it was in the 1980's, while the average price for a cup of coffee has increased by 500%.
We chose to tackle these issues in the coffee industry because there is a demand to know more about the 25 million coffee farmers who impact their communities' livelihoods and the planet. While there's lots of talk about ethical sourcing and sustainability, we weren't seeing real solutions that matched the weight of the problem.
We sought to create a new model that shows you who grew your coffee, and shares revenue from your purchase with them. Your daily habit rewards growers for supporting their communities and environment, which make up the ingredients for better coffee.
Letter from our founders