Under Carlos’s leadership, Finca Huehuetepan has earned top rankings in Cup of Excellence, including third place in 2023 with a score of 90.25. His commitment to sustainable practices—such as controlled fermentation and composting coffee waste—ensures both quality and environmental stewardship. He also invests in his community by training and employing local farmers during harvest seasons.

Finca Huehuetepan’s coffees are now enjoyed worldwide, from Mexico’s top cafés to roasters in the U.S., Japan, Taiwan, and South Korea. His story is a testament to how passion, knowledge, and sustainability can elevate coffee to a world-class level—truly, as he puts it, “many things in a single bean.”